About First Chemical Group

First Chemical Manufacture Co.,Ltd. was established in 1963 by Mr. Ten-Yi Chen starting with chemical business.

First Cosmetics Manufacture Co., Ltd. inherited 50-year specialty & knowledge in professional materials from First Chemical Manufacture Co., Ltd. and launched "de" brand in 2004. As the leader and expert in the material field, we endeavor to act up to the concept of de – "simple & natural" by introducing natural & effective skin care products, using 100% recyclable packaging, and creating free & relaxing shopping space throughout the process of the brand development.

By all efforts, we awarded "National Quality Guarantee Golden Award"in 2005 and "Cosmetic GMP certificate" in 2013. We assure everyone enjoy the most suitable, genuine, and highest-quality products & services at de all the time.

"de" provides complete lines of natural, characteristic and effective products. In addition, remarkable and representative series of products are all with high customer satisfaction. Until 2013, "de"have 14 trendy, unique, and impressive specialty stores in Taiwan.

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